The Dairy Alliance Partners with NC State to Promote Dairy Milk's Performance Benefits at Annual Run
TL;DR
The Dairy Alliance partnership with NC State provides athletes a performance edge through dairy milk's high-quality protein and natural electrolytes for optimal recovery.
Dairy milk works by delivering an optimal balance of carbs and protein to power muscle repair and replenish electrolytes after intense physical activity.
This initiative promotes healthier student lifestyles by providing accessible nutrition education and real dairy milk to support active communities and well-being.
NC State's Moonlight Howl and Run event features free Howling Cow chocolate milk handouts to thousands of students for post-run recovery fueling.
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The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, has partnered with North Carolina State University to showcase the performance benefits of real dairy milk at the 10th annual Moonlight Howl and Run. This signature Wolfpack Welcome Week tradition attracts thousands of students for an evening of high-energy activity, with this year's celebration positioning dairy milk as the ultimate fuel for student performance.
Joanne Engelhardt-Risko, Vice President of Strategic Marketing for The Dairy Alliance, stated that the event provides an ideal platform to connect with students in a fun, energetic setting and demonstrate how real dairy supports an active lifestyle. By distributing real dairy milk as students cross the finish line, the organization helps participants recover, rehydrate, and recharge with milk's high-quality protein and natural electrolytes for subsequent activities.
The recovery benefits stem from dairy milk's unique nutritional profile. From powering muscle repair with high-quality protein to replenishing electrolytes after intense activity, real dairy milk offers a proven advantage for athletes and active students. Laura Buxenbaum, Vice President of Health and Wellness for The Dairy Alliance, emphasized that real dairy milk delivers the optimal balance of carbohydrates and protein for muscle recovery, making it a smart choice for students pushing their physical limits.
The first 2,300 participants checking in at Talley Student Union will receive free T-shirts and glow accessories, while The Dairy Alliance team will distribute bracelets, straws, and performance-focused nutrition information. Following the run, NC State staff will hand out the university's own Howling Cow chocolate milk to help participants refuel with real dairy.
The organization works with dairy farmers, schools, sports teams, health professionals, and various organizations across eight Southeastern states to promote dairy foods and industry knowledge through initiatives like their educational platform. This partnership highlights the important role nonprofit organizations play in promoting evidence-based nutrition education and supporting community health initiatives through strategic collaborations with educational institutions.
Curated from 24-7 Press Release
