North Georgia Community Raises $378,000 to Combat Food Insecurity Through Walmart and Sam's Club Campaign
TL;DR
Walmart and Sam's Club's campaign raised $378,000 for Atlanta, enhancing their community leadership and brand reputation through strategic partnerships with major suppliers.
The annual campaign ran March 1-31, raising funds through customer donations and supplier partnerships to provide over 1.1 million meals via the Atlanta Community Food Bank.
This initiative provides critical meals to food-insecure families, improving community health and supporting vulnerable neighbors during times of need.
Walmart's campaign has provided over 2.3 billion meals nationwide through Feeding America, with each dollar securing at least 10 meals for those in need.
Found this article helpful?
Share it with your network and spread the knowledge!
The north Georgia community demonstrated remarkable generosity by raising more than $378,000 for local families facing food insecurity through the 12th annual Walmart and Sam's Club Fight Hunger. Spark Change. campaign. This substantial contribution, supported by local shoppers, associates, and dedicated partnerships with food and beverage brands, provided critical donations to the Atlanta Community Food Bank during a period of significant need.
Food insecurity remains a pressing issue in the region, with an estimated 1 in 8 people in metro Atlanta and north Georgia experiencing limited access to adequate nutrition. Kyle Waide, President and CEO of the Atlanta Community Food Bank, emphasized the growing need, noting that during their most recent fiscal year, the Food Bank distributed 112 million meals to children, families, and seniors struggling to make ends meet. The campaign's success means the Atlanta Community Food Bank will be able to provide over 1,134,000 meals for neighbors in need thanks to the generosity of local community members.
Through a network of more than 700 community-based, nonprofit partners, the Food Bank distributes and provides access to fresh, nutritious food across communities in metro Atlanta and north Georgia. The annual donation campaign, which ran March 1-31, continued 20 years of partnership between Walmart, Sam's Club and Feeding America, with approximately $281 million in donations since the program's inception.
Kayla Burton, senior manager of Cause Marketing and Customer Engagement at Walmart, noted that helping neighbors put food on the table is at the heart of what they do in the community. The campaign has helped secure more than 2.3 billion meals for Feeding America food banks throughout the country, with $1 helping provide at least 10 meals secured by Feeding America on behalf of local partner food banks.
Thirty suppliers participated in this year's campaign, including major food and beverage brands such as The Coca-Cola Company, General Mills, Kellanova, Kraft Heinz, Pepsi-Cola Advertising & Marketing, Inc., and Unilever. The continued partnership demonstrates the retail industry's commitment to addressing food insecurity through coordinated efforts between corporations, suppliers, and local communities, showcasing how strategic corporate-nonprofit collaborations can create meaningful impact in addressing critical social challenges.
Curated from 24-7 Press Release
