Milevista Partners with Operation Smile in $6.7 Million Fundraising Initiative for Cleft Care
TL;DR
Milevista's partnership with Operation Smile provides a strategic advantage by leveraging experiential marketing to achieve a $6.7 million fundraising goal by December 2027.
Milevista will deploy team-based in-person activations and live pop-ups across U.S. markets to raise funds through measurable, real-time campaign optimization for Operation Smile.
This partnership helps children worldwide access life-changing cleft surgery and comprehensive care, creating better futures through sustained donor support and community education.
A short film titled 100 Kids Smile For The First Time documents the initiative's early impact, showcasing transformative patient stories through this medical nonprofit collaboration.
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Milevista, a Culver City-based experiential marketing agency, has announced a new partnership with global medical nonprofit Operation Smile to support surgical care, comprehensive cleft treatment and family-focused programs with an ambitious fundraising goal of $6.7 million by December 31, 2027. The partnership represents a strategic alignment between an organization specializing in human-centered marketing and an international nonprofit with decades of experience delivering cleft lip and palate surgeries.
The collaboration will leverage Milevista's team-based, high-impact in-person activations and live pop-ups to increase awareness and raise funds in markets across the United States. These efforts will include a series of live events and experiential activations designed to educate communities about Operation Smile's work and generate sustained donor support. As an agency built around real human connections, Milevista's leadership stated that powerful experiences can do more than build brands—they can change lives.
Operation Smile's model pairs safe surgery with multidisciplinary care and community education, while Milevista brings measurable, in-person reach and real-time campaign optimization. Together, the organizations aim to accelerate donor response and increase the number of children who receive corrective surgery and follow-up services over the next two years. The partnership allows Milevista to bring its on-the-ground expertise to bear on helping children and families access life-changing surgery and care.
A short film documenting the early stages of this initiative and patient impact is available at https://www.youtube.com. Operation Smile has been working for more than four decades to increase access to safe surgery and comprehensive cleft care for children worldwide, partnering with hospitals, medical volunteers, and communities to deliver surgery, treatment and long-term support to patients born with cleft lip and/or palate.
Milevista specializes in creating immersive, results-driven campaigns for brands, nonprofit partners, and purpose-driven organizations through pop-ups, brand ambassador programs and live activations that convert attention into measurable outcomes. The $6.7 million fundraising target represents a significant commitment to expanding access to essential surgical care for children in need globally.
Curated from 24-7 Press Release
