Lee's Famous Recipe Chicken Partners with GiftAMeal to Combat Food Insecurity
TL;DR
Lee's Famous Recipe® Chicken is challenging customers to snap and share photos to donate 40,000 meals, giving them a chance to make a positive impact.
Lee's partnership with GiftAMeal turns customer photos into meals for local families in need, utilizing technology to benefit those who are food insecure.
Lee's initiative with GiftAMeal makes it effortless for guests to make an impact in their local communities and contribute to ending food insecurity.
The innovative cause-marketing program from Lee's Famous Recipe® Chicken and GiftAMeal turns customer photos into meals for local families in need, making it easy to give back.
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In an era where food insecurity remains a critical challenge across the United States, Lee's Famous Recipe Chicken has embarked on a transformative partnership with GiftAMeal. This initiative ingeniously allows customers to play a direct role in feeding families in need through the simple act of sharing photos of their meals. The program underscores a growing trend among corporations to integrate social responsibility into their business models, leveraging technology to foster community engagement and support.
The mechanics of the partnership are designed for ease and accessibility. Customers dining at Lee's can participate by photographing their meals and uploading them via the GiftAMeal platform, accessible through a QR code on the packaging or a dedicated button on the Lee's mobile app. Each shared photo translates into a restaurant-funded donation to a local food bank, effectively turning a routine dining experience into an opportunity for charitable giving. This innovative approach not only simplifies the donation process but also raises awareness about the pervasive issue of food insecurity.
Since its inception, the program has made a significant impact, with Lee's already contributing 195,000 meals to those in need. The company has set an ambitious new goal to donate an additional 40,000 meals by the end of the year, demonstrating its commitment to addressing hunger. Importantly, the initiative is not confined to the holiday season; it operates year-round, offering continuous support to food banks and the communities they serve.
This partnership between Lee's Famous Recipe Chicken and GiftAMeal is a shining example of how businesses can harness their resources and customer base to tackle societal challenges. By embedding charitable giving into the fabric of the customer experience, Lee's is pioneering a model of corporate social responsibility that other companies in the fast-food industry and beyond may look to emulate. With over 130 locations across 12 U.S. states and Canada, the potential reach and impact of this program are vast, offering a beacon of hope in the fight against food insecurity.
Curated from 24-7 Press Release
